Its been about a month since my last proper post and you may (or may not) have been wondered what has been keeping me busy. Well in short we’ve been trying to crystalize the ideas we had around Face Your Cause into a useful social application with an attractive business model. In doing this, we came to the conclusion that Face Your Cause would operate really well as a social enterprise, and I have now decided to take a back seat on the project in order to investigate new ideas and opportunities.

I feel like a big mistake I made when getting involved with Face Your Cause was jumping at the idea without considering any alternatives. Having been stuck in the application process for graduate jobs at the tail end of last year, I was raring to get involved in a project in January and as a result I jumped on board without too much consideration. Over the last few weeks it became increasingly clear to me that while Face Your Cause is very likely to be a successful venture in the social enterprise and charity domain, it wasn’t appealing enough to make a full time commitment.

It’s impossibly difficult to commit 60 hours a day to a start-up and give it 110% without being passionate about it. At the beginning of this week, before it was too late, I was faced with the difficult task of telling Tom about my concerns. After a few long discussions on Monday and Tuesday, we came to a decision: Tom is going to carry on with Face Your Cause, outsourcing the rest of the development, with my help on the technical side. This leaves me back at square one, with a new team and new ideas.

This time I am working with Dilan Jayawardane, an MIT CompSci graduate who was previously working at Oracle. We’ve just started brainstorming, and our shortlist of potential projects is growing steadily. Hopefully we can come up with a disruptive innovation rather than a pile of chindōgu.

If it all goes belly up, maybe Dilan and I could open a Sri Lankan curry house?

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This entry was posted on Wednesday, March 5th, 2008 at 10:32 pm and is filed under Part 1: Founder Wannabe. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.