I’ve been getting some great feedback from my first post which has been really encouraging so thank you very much!

I feel like I should come clean because I have a little confession to make: Despite stating in my first post that I was in the process of thinking of an idea, the truth is that I’ve already started working on a project which I am very excited about…

Last week I caught up with a friend of mine, Tom Latchford who graduated with me last year and is in a similar situation with wanting to start a company. We met at a bar in Soho which I highly recommend to anyone who is looking for cheap cocktails on a Thursday night, it’s called Zebrano and you can find it just off Regents Street. I had signed up for the free membership a couple of years ago but never claimed my card and free cocktail until last week.

We started running through the ideas that had been accumulated by us independently over the past few months. I find telling someone about my ideas who I can trust will give me honest feedback a very useful way of separating the promising ones from the downright stinkers. The more ideas you have the better and don’t miss any out, you might think some are really silly but with some fresh insight an idea can really take shape. I went through a list of my weird and wonderful ideas which included Facebook apps and plantains and then Tom told me a few of his.

One of Tom’s ideas in particular really stood out and as he explained it to me in more detail and we started talking about its potential I had one of those real hair on the back of your neck stands up moments which can only be triggered by what I call a BIG IDEA.

What is the BIG IDEA?

Well this actually leads on quite neatly to an important point I wanted to make about disclosure on this blog. I am going to try my best to make my posts as informative as possible but I won’t be able to give too much away, especially at this early stage. I’m sure you understand that it is important to protect an idea which while it is still being developed but as we move forward I will be able to reveal more and more until eventually you’ll get sick of me plugging it all the time!

So in answer to the question “What is the BIG IDEA?” - I can divulge the following:

Face Your Cause provides a revolutionary approach to fundraising for charities you support and will change the way people donate to charity.

Keep an eye on this blog for more info on this but for now that’s all I can say.

If you are interested in taking a leap of faith based on this description and would like to get involved please do email me. Tom and I are looking for a lead developer to get on board and I have my eyes set on Ruby on Rails as the preferred environment but more on that in my next post.